Expand Menu
Performance Tracking  > 2023 Valentine's Day

WebSitePulse 2023 Valentine's Day Online Retail Performance and Uptime Report

Valentine's Day is a special occasion celebrated annually on February 14th. It is a day dedicated to showing love and affection to the special people in our lives, whether romantic love or love for friends and family. As Valentine's Day approaches, many start planning romantic gestures and gifts to make it extra special for their loved ones. From candlelit dinners to thoughtful surprises, there are many ways to express love on this day.

Americans are planning to spend $25.9 billion on 2023 St. Valentine's day, according to NRF, which is $2 billion more than last year's Valentine's day spending. 52% of the consumers intend to spend an average of $192.80 (around $17.40 more than in 2022).

The top gifts this year include candy (57%), greeting cards (40%), flowers (37%), an evening out (32%), jewelry (21%), gift cards (20%), and clothing (19%). Americans plan to spend more than $5.5 billion on jewelry and nearly $4.4 billion on a memorable night out.

With more than one-third (35%) of the gifts being bought online, the e-stores that want more significant profit must prepare for heavier traffic, perfect uptime, and fast web transactions to satisfy their customers' needs.

For the 16th year, WebSitePulse will monitor X of the most popular gift websites. This Performance Report will measure the websites' uptime and response time as the most critical metrics for any web store's availability and reliability.

Web transactions will be measured every 15 minutes simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.

Daily Report for February 15, 2023See report for:

WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.025 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 2.781 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:3.515 sec.
The Average Response time as measured from the US Central was (Chicago, IL):2.779 sec.

The Best Response time measured from US East Coast (Washington DC):1.844 sec.
The Best Response time measured from US West Coast (San Francisco, CA):2.099 sec.
The Best Response time measured from US Central was (Chicago, IL):1.812 sec.

The typical shopping transaction took the least time for harryanddavid.com visitors - 2.143 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 4.586 sec.
Three of the monitored websites delivered above-the-average response times for their transactions, while three of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 96.38%.

The Average Uptime as measured from the US East Coast (Washington DC) was:96.35%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:96.46%
The Average Uptime as measured from the US Central (Chicago, IL):96.34%

Four websites were available with no interruptions - 100%.
Five websites' availability was above the average, while one site dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2023 Valentine's report report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
    brookstone     ftd     vermonteddybear     harryanddavid     helzberg 

Average Response Times for February 15, 2023
#TargetSan FranciscoChicagoWashingtonAvg. resp. time

Average Response Times February 01, 2023 - February 15, 2023
#TargetSan FranciscoChicagoWashingtonAvg. resp. time

Hourly Average Response Times
Select individual website to display:

    individual site response times     monitored group average response times 

Average response times by hour for February 15, 2023

Average response times by hour February 01, 2023 - February 15, 2023


Uptime February 15, 2023
#TargetSan FranciscoChicagoWashingtonAvg. uptime

Uptime February 01, 2023 - February 15, 2023
#TargetSan FranciscoChicagoWashingtonAvg. uptime

The 2023 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1st and February 15th, 2023. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600

WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".