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Performance Tracking  > 2025 Mother's Day  > Introduction

WebSitePulse 2025 Mother's Day Retail Performance and Uptime Report


With Mother's Day approaching, we need to take a moment to honor the women who've shaped our lives—through small daily sacrifices and unwavering love—by pausing our routines to express gratitude, whether with a heartfelt call, handwritten note, or simple gesture, because it's the sincerity behind our tribute that truly celebrates their enduring strength and care.

U.S. consumers are projected to spend around $34.1 billion on Mother's Day 2025. The amount is up from last year's $33.5 billion and follows closely behind the record of $35.7 billion in 2023.

About 84% of U.S. adults plan to celebrate Mother's Day, and the average per-person spending is estimated at $259.

Americans are expected to spend roughly $6.8 billion on jewelry, $6.3 billion on special outings such as dining or experiences, $3.5 billion on gift cards, $3.2 billion on flowers, and $1.1 billion on greeting cards for Mother's Day 2025.

Online shopping enables busy consumers to easily browse diverse gifts, compare prices, and secure timely delivery, making it essential for Mother's Day gifting. That is why we will monitor 12 of the most popular gift-shopping websites until the holiday ends.

We at WebSitePulse, as a monitoring company, can't stress the importance of monitoring your websites, servers, and online transactions 24/7 to ensure their performance and availability are spotless, especially when online retailers expect heavier web traffic. As a result, you will avoid revenue loss, increase your brand reputation, and retain your clients.

After Mother's Day 2025, we will summarize the results and see how our monitored targets performed.