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Performance Tracking  > 2021 Valentine's Day

WebSitePulse 2021 Valentine's Day Online Retail Performance and Uptime Report


St. Valentine's Day — the biggest romantic holiday is at our doorsteps. It is celebrated worldwide annually on February 14. Usually, a vast amount of money is spent on the exact date for romantic dinner, chocolates, Valentine's cards, and flowers. Also, significant amounts of money are spent on gifts and presents for loved ones before the exact day.

In 2021, over half the adult Americans (52%) will celebrate Valentine's Day, and nearly three- quarters of them feel it is essential to do so, given the current state of the pandemic. It is predicted the total spending will be $21.8 billion — 54% on candy, 44% on greeting cards, 36% on flowers, 24% on evening out, 21% on gift cards, 18% on jewelry, among others (according to the nrf.com).

38% of the presents are predicted to be bought online this year, meaning heavier traffic is expected to all online gift shops. The rivalry will be challenging, and only the online stores that are well prepared will receive bigger profits.

For the 14th year in a row, WebSitePulse will monitor 7 of the most popular gift websites. This Performance Report will measure the websites' uptime and response time as the most critical metrics for the availability and the reliability of any web store.

Measurements of web transactions will be made every 15 minutes, simultaneously, from 3 different monitoring locations.

In-depth analytical information is also collected and stored in the WebSitePulse system for future references.

Daily Report for February 16, 2021See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.078 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 2.868 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:3.194 sec.
The Average Response time as measured from the US Central was (Chicago, IL):3.172 sec.

The Best Response time measured from US East Coast (Washington DC):1.131 sec.
The Best Response time measured from US West Coast (San Francisco, CA):1.496 sec.
The Best Response time measured from US Central was (Chicago, IL):1.049 sec.

The typical shopping transaction took the least time for 1800flowers.com visitors - 1.225 sec., while the visitors of vermonteddybear.com had to be the most patient, as the shopping transaction there took in average of 5.202 sec.
Three of the monitored websites delivered above-the-average response times for their transactions, while four of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 99.87%.

The Average Uptime as measured from the US East Coast (Washington DC) was:99.85%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:99.85%
The Average Uptime as measured from the US Central (Chicago, IL):99.90%

Five websites were available with no interruptions - 100%.
Six websites' availability was above the average, while one site dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2021 Valentine's report report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    brookstone     ftd     vermonteddybear     1800flowers     harryanddavid 
    helzberg     pagoda 

Average Response Times for February 16, 2021
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
11800flowers.com1.4961.0491.1311.225
2harryanddavid.com2.4961.4111.5401.816
3brookstone.com2.4692.0962.0212.195
4ftd.com2.2372.8652.1912.431
5pagoda.com4.3175.2223.2724.270
6helzberg.com4.8794.1954.1424.405
7vermonteddybear.com4.4635.3635.7805.202

Average Response Times February 06, 2021 - February 16, 2021
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
11800flowers.com1.6221.2091.1501.327
2harryanddavid.com2.3801.3301.4371.716
3brookstone.com2.6122.2282.2212.354
4ftd.com2.2252.8512.1012.392
5pagoda.com3.2863.5932.1753.018
6helzberg.com4.8884.1563.9864.343
7vermonteddybear.com3.9374.8405.1374.638



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for February 16, 2021
TargetHours
000102030405060708091011121314151617181920212223
1800flowers1.531.171.191.170.951.060.961.031.191.171.271.101.341.101.301.201.641.361.851.201.161.261.101.10
brookstone2.051.981.972.272.322.112.051.782.072.052.122.582.532.402.371.792.192.272.172.412.132.312.552.22
ftd2.402.232.612.462.402.442.352.222.502.292.382.442.432.612.272.572.402.642.402.282.712.302.592.41
harryanddavid1.881.941.621.771.841.831.602.001.851.831.641.921.891.751.771.831.582.121.731.732.201.771.761.72
helzberg4.394.183.954.314.064.354.794.024.815.624.604.464.184.274.344.494.624.504.424.364.194.154.354.35
pagoda6.697.117.657.302.702.622.252.702.582.383.332.482.793.292.844.082.562.904.126.347.227.442.186.92
vermonteddybear5.395.505.415.375.353.165.094.965.235.165.465.265.225.265.215.335.185.235.305.305.405.415.375.30


Average response times by hour February 06, 2021 - February 16, 2021
TargetHours
000102030405060708091011121314151617181920212223
1800flowers1.291.241.231.221.151.251.271.231.261.271.271.481.451.311.511.431.361.511.571.341.421.321.231.24
brookstone2.412.272.242.312.322.082.031.962.132.202.532.652.492.492.522.472.542.402.322.392.412.422.382.54
ftd2.462.372.522.412.392.352.392.342.322.292.372.352.512.382.452.422.372.452.552.372.402.382.292.28
harryanddavid1.641.691.651.621.721.671.651.751.591.701.681.701.831.701.771.811.711.771.711.731.841.761.841.70
helzberg4.334.184.184.144.154.284.204.104.324.404.384.444.404.504.454.394.524.544.544.564.344.294.314.30
pagoda2.872.923.072.952.552.172.122.512.442.542.652.682.943.023.844.053.333.563.333.403.473.542.913.57
vermonteddybear4.554.544.524.534.514.314.584.624.684.514.554.564.544.604.794.784.754.774.784.864.734.764.744.75


Uptime

Uptime February 16, 2021
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1harryanddavid.com100.000%100.000%100.000%100.000%
2helzberg.com100.000%100.000%100.000%100.000%
3brookstone.com100.000%100.000%100.000%100.000%
41800flowers.com100.000%100.000%100.000%100.000%
5ftd.com100.000%100.000%100.000%100.000%
6pagoda.com99.810%100.000%99.800%99.870%
7vermonteddybear.com99.110%99.290%99.160%99.187%

Uptime February 06, 2021 - February 16, 2021
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1brookstone.com100.000%100.000%100.000%100.000%
21800flowers.com100.000%100.000%100.000%100.000%
3helzberg.com100.000%100.000%100.000%100.000%
4harryanddavid.com99.960%100.000%99.963%99.974%
5ftd.com99.970%99.988%99.946%99.968%
6pagoda.com99.885%99.932%99.919%99.912%
7vermonteddybear.com99.605%99.639%99.550%99.598%

Methodology:
The 2021 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 6th and February 16th, 2021. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".